The logo for WaterColor, a southern coastal community in Florida, is a serene and artful design that perfectly captures the tranquil essence of seaside living.
The logo mark consists of three soft, painterly brushstrokes in watercolor—blue, aqua, and beige—symbolizing the sky, ocean, and beach. These organic, hand-rendered strokes evoke a sense of natural beauty, relaxation, and coastal charm, setting the tone for a community rooted in both elegance and simplicity.